The London Burger Club Restaurant Touchpoints
The London Burger Club
The London Burger Club was a personal project. The branding, visual identity and overall tone of the brand had to match directly with that of competition in the local London area - whereabouts the LBC is located.
The London Burger Club Main Logo
The London Burger Club Restaurant Sub Logo B&W
The London Burger Club Restaurant Sub Logo B&W
The London Burger Club Restaurant Sub Logo Alt Colours
The London Burger Club Restaurant Sub Logo Alt Colours
The simple, but modern logo and typeface allows the brand to comfortably fit within the market of its competition. I would say the positioning of the brand is towards the upwardly mobile, and higher class and I believe the sleek branding reflects this.

The icon used is a deconstructed burger, simplified and bold. There is no misconception as to what this mark conveys. The outer circle represents community- community of food lovers, all brought together by their love of London and food.
The London Burger Club Logo Breakdown
The London Burger Club Pattern
The London Burger Club Pattern
The London Burger Club Colour Palette
The London Burger Club Colour Palette
The Futura typeface is both clean, minimalistic and modern. I felt that these were three key characteristics when creating a modern, youthful yet seemingly established brand. The established aesthetic I was aiming for is further aided by the use of the Didot typeface, it’s vintage aesthetic helps to connote the idea of a well built establishment.

The colours used also help to connote a modern and youthful brand, the orange navy and pink all extremely saturated in contrast to help bring life to a seemingly slow-paced industry.
The London Burger Club Restaurant Menu Design
The London Burger Club Restaurant Website
The London Burger Club Restaurant Embossed Menu
The London Burger Club Restaurant Embossed Menu
The London Burger Club Restaurant Window Logo
The London Burger Club Restaurant Window Logo
The London Burger Club Restaurant Website Design
The London Burger Club Restaurant Website Design
The London Burger Club Restaurant Website Footer
The London Burger Club Restaurant Wine Branding
The London Burger Club Restaurant Wine Branding
The London Burger Club Restaurant Business Card Branding
The London Burger Club Restaurant Business Card Branding

Client: The London Burger Club
Deliverables: Visual Identity, Merchandise Design, Web-design


2021 - Caton Design Group ®

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