Alison Cosmetics
Alison Cosmetics’ previous logo was just 'a boring font and was barely readable when used as a profile picture on our company’s social media accounts'. The brand mostly sells skincare products and cosmetics. The store mostly uses soft colours, ranging from pinks to purples, and wished to stick to similar tones for the store colour palette to feel consistent. My client also specified she would like to increase the stylised nature of the logo and make it more eye-catching and fun.
Alison Cosmetics’ previous logo was just 'a boring font and was barely readable when used as a profile picture on our company’s social media accounts'. The brand mostly sells skincare products and cosmetics. The store mostly uses soft colours, ranging from pinks to purples, and wished to stick to similar tones for the store colour palette to feel consistent. My client also specified she would like to increase the stylised nature of the logo and make it more eye-catching and fun.
I tackled this brief by using a toned-down dusty pink colour palette, the darker colour helped to add a stylistic yet prominent accent to the brand. Both the lighter pink, and the darker work well in all scenarios and as you can see by my latter mockups. I feel the logo mark has been made more aesthetically pleasing and eye-catching, the combination of a lipstick in the logo is subtle yet provides a stylistic element to the ‘once plain’, illegible logo.
Alison Cosmetics Brand Identity Colour Variant
Alison Cosmetics Brand Identity Colour Variant
Alison Cosmetics Brand Identity Breakdown
Alison Cosmetics Brand Identity Sketches
Alison Cosmetics Brand Identity Colour Variant
Alison Cosmetics Brand Identity Bottles Touchpoint
Alison Cosmetics Brand Identity Bottles Touchpoint
Client: Alison Cosmetics
Services: Brand identity, Logo, Packaging Design
Caton Design Group 2021 ®
